THE VALUE OF
BILL EISEMAN
AND ASSOCIATES
Why hire my company to help sell your property?Do you have the time, experience, sources of information, and contacts to do the job yourself? Would it go as smooth as it could? Would it give you more personal time? Would you obtain a higher price? Here are just a few areas in which we earn our commission:
Pricing Consideration
Our professional insight in determining a pricing strategy for your property can keep you from missing an opportunity by undervaluing or wasting time by overpricing. Experience evaluating competing properties and market trends is a first ingredient for the best transaction experience.
Marketing Expertise
Preparation. We are skilled in recommending repairs or cosmetic work that have proven to minimize time on market and maximize both prospect interest and sales price.
Exposure to the public. My staff and I will know best how to use flyers, open house days, and especially mailing to and meeting with past clients and other qualified buyers. According to the
National Association of REALTORS, studies show that 82% of real estate sales are the result not of advertising, but of agent contacts through previous clients, referrals, friends and family, and personal contacts, including'
Exposure to other industry professionals. Via the Multiple Listing Service and personal agent contact in an on-going basis.
Advertising: media and frequency. It takes experience to know what works in advertising. Ads generate phone calls to my office, but statistically have minimum effectiveness selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller desperate.
Security
Working with Bill Eiseman and Associates ensures showings will be supervised. You can instruct unchaperoned buyers to call us for an appointment so they can be pre-screened, you will be safe, and you can do your final polish before the showing.
Negotiating
Middleperson. Most buyers prefer to negotiate with someone they perceive as unbiased, not emotional, and professionally trained. They are more likely to express objections to us with the hope of resolution, when they otherwise might move on to another property, rather than talking to the seller directly.
Objectivity. We may evaluate proposals privately, without compromising your marketing position.
Monitoring, Renegotiating and Closing or Settling
Overwhelming volume of steps. The process of appraisals, inspections, and financing involves a lot of possible pitfalls. There are many required legal forms and processes.
Experience reading and following closing instructions. Instructions must be clear and complete. We are uniquely qualified to objectively help you communicate these issues and move the transaction to settlement.
Inspectors and other professionals. Bill Eiseman and Associates can meet specialists and negotiate regarding repairs needed to complete your contract. Industry contacts provide resources for workpersons in many areas with knowledge as to their historical skills and reliability.