WORDS OF WISDOM FROM
BILL EISEMAN AND ASSOCIATES

LET YOUR HOME "SMILE A WELCOME" TO POTENTIAL BUYERS

FIRST IMPRESSIONS ARE LASTING

The front door greets the prospective buyer. Make sure it is fresh, clean, and scrubbed looking. Keep lawn trimmed and edged, and the yard free of refuse.

DECORATE FOR A QUICK SALE

Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how your home could look when you can show him by redecorating? A quicker sale at a higher price will result. An investment in new kitchen wallpaper will pay dividends, and you cannot find a better investment when you are selling a house than a few cans of paint and a little putty to brighten up the interior.

LET THE SUN SHINE IN

Open draperies and curtains and let the prospect see how cheerful your home can be. (Dark rooms do not appeal.)

FIX THAT FAUCET!

Dripping water discolors sinks and suggests faulty plumbing.

REPAIRS CAN MAKE A BIG DIFFERENCE

Loose knobs, sticking and squeaking doors and windows, warped cabinet drawers, and other minor flaws detract from home value. Have them fixed. Many buyers believe there will be ten problems they have not noticed for every one they do see.

FROM TOP TO BOTTOM

Display the full value of your attic and other utility space by removing all unnecessary articles.

SAFETY FIRST

Keep stairways clear. Avoid cluttered appearances and possible injuries.

MAKE CLOSETS LOOK BIGGER

Neat, well-ordered closets show that space is ample.

BATHROOMS HELP SELL HOMES

Check and repair caulking in bathtubs and showers. Make this room sparkle!

ARRANGE BEDROOMS NEATLY

Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.

HARMONIZE THE ELEMENTS

FM radio or stereo on softly, TV off. All lights on, day or night. Drapes open in the daytime, closed at night. If it is hot, cool it; if it's cold, light a crackling fire.

YOU CAN SELL PRIDE OF OWNERSHIP FASTER AND FOR MORE MONEY

It is called cleanliness, and cleanliness has more buyers than used dirt. Put sparkle in your bathrooms and kitchen, and you will take some more silver out.

WHEN ANY AGENT SHOWS YOUR HOME:

THREE'S A CROWD

Avoid having too many people present during inspections. The potential buyer will feel like an intruder and will hurry through the house.

MUSIC IS MELLOW

But not when showing a house. Turn off the blaring radio or television. Let the salesperson and buyer, talk, free of disturbances. Background "soft-playing" music is okay.

PETS UNDERFOOT?

Keep pets out of the way - preferably out of the house. Many people are acutely uncomfortable around some animals.

SILENCE IS GOLDEN

Be courteous but do not force conversation with the potential buyer. He wants to inspect your house, not pay a social call.

BE IT EVER SO HUMBLE

Never apologize for the appearance of your home. After all, it has been lived in. Let the trained salesperson answer any objections. This is their job.

NEVER STAY IN YOUR HOME WITH HOUSE HUNTERS

Let the agent handle it, and remove yourself if you possibly can. Remember, the agent has worked many hours with these people, and knows what they are looking for, and how to work with them. Let him or her do the job without interference. You may feel that an agent is not showing the important features of your home to the prospect, but the agent knows people are not sold by details until they have become emotionally involved with the big picture of your home. The presence of any member of the seller's family cannot help, always unnerves possible buyers, and often prevents a sale. Do not put this obstacle in your path. Please leave when buyers are coming.

WHY PUT THE CART BEFORE THE HORSE?

Trying to dispose of furniture and furnishings to potential buyers before he has purchased the house often looses a sale.

A WORD TO THE WISE

Let me discuss price, terms, possession, and other factors with the prospect. I am eminently qualified to bring negotiations to a favorable conclusion. ______